Thanks to Jamie Clarke of 8faces for the shout-out…
BTW, you can now purchase these limited-edition posters at hipsterfont.com
If the typeface did the talking
After working for many happy years in Shoreditch, once London’s ultra-trendy artist and tech area, and enjoying a recent spin around Williamsburg, Brooklyn, these posters strike an amusing chord, poking fun at hipsters.
They were created to promote “Hipster Script” a gorgeous typeface launched last year by Argentinean type designer, Alejandro Paul, with the words and concept by Brooklyn based Jon Parker. I particularly like “You’re using a font that came with your operating system? Oh.”
It is a beautiful typeface, as one poster says, with more swashes than most and ligatures for customising your typography. Ale Paul is also one of the founders of Sudtipos, the first Argentinean type foundry collective who have built an impressive collection of over 100 typefaces. He say’s about this design:
Hipster Script is another of my habitual attempts at trying to reduce the divide between manual and digital. In this case, I try to articulate brush lettering, try to get the computer to emulate continuous painting.
I also toyed with ligatures containing apostrophes, something I’ve never seen before. With this typeface I think I’ve become more balanced in uniting the spontaneity of post-war ad lettering with the current trends in illustration and design.
Hipster Script received a Judge’s choice Certificate of Excellence at the Type Directors of New York and was selected to be part of the Bienal Tipos Latinos 2012.